Privacy Policy — Your Data, Our Responsibility

1 Introduction

1.1 77uk is an international online betting and casino platform accessible to eligible players, including those based in Bangladesh. We are committed to protecting the privacy and personal data of all individuals who interact with our platform, whether as registered players, casual visitors, or support customers.

1.2 This Privacy Policy applies to all personal data processed by 77uk in connection with the operation of the 77uk website and all associated services, including sports betting, live casino, slots, crash games, fishing games, and customer support. It applies to data collected through the website, mobile web application, live chat systems, email correspondence, and any other digital channel operated by 77uk.

1.3 This policy should be read alongside the 77uk Terms & Conditions and the Responsible Gaming Policy. In the event of a conflict between this policy and the Terms & Conditions on a data protection matter, this Privacy Policy shall prevail.

1.4 This policy is effective as of 1 January 2026. The most current version is always accessible via the footer link on the 77uk website.

2 Personal Data We Collect

2.1 77uk collects the following categories of personal data, as further described in the data categories table published on this page:

• Identity Data: Full legal name, date of birth, nationality, and government-issued identification numbers (national ID card, passport number, or driving licence number).
• Contact Data: Email address, mobile phone number, and residential address (including city, district, and postcode).
• Financial Data: Mobile wallet identifiers (bKash, Nagad, Rocket, Upay), card partial details (last four digits and card type for Visa/Mastercard), bank account references, and full transaction history including deposits, withdrawals, bonuses, and bet settlements.
• Technical Data: IP address, device identifier, browser type and version, operating system, screen resolution, referral URL, and session log data.
• Usage Data: Bet history, games accessed, session duration, pages visited, features used, and responsible gaming tool interactions.
• Marketing & Communications Data: Your preferences for receiving marketing communications, records of promotional offers sent and responded to, and communication opt-in and opt-out history.
• Support & Complaints Data: Records of all communications with the 77uk support team, including live chat logs, emails, and formal complaint submissions.
• KYC & Verification Documents: Scanned or photographed copies of identity documents and proof-of-address documents submitted during the verification process.

2.2 We do not collect payment card numbers in full, CVV numbers, or full bank account numbers. Payment processing is handled by our payment service providers, who are subject to their own security standards and privacy policies.

3 How We Collect Your Data

3.1 Direct Collection. Most of the personal data 77uk holds about you is provided directly by you during: (a) account registration; (b) completing your player profile; (c) making a deposit or withdrawal; (d) submitting KYC verification documents; (e) contacting customer support; (f) participating in surveys, promotions, or competitions; or (g) subscribing to marketing communications.

3.2 Automated Collection. When you access and use the 77uk platform, we automatically collect Technical Data and Usage Data using cookies, server logs, pixel tags, and similar tracking technologies. This data is collected to operate the platform securely, detect fraud, prevent abuse, and improve user experience. See Section 7 for full details on our use of cookies.

3.3 Third-Party Sources. 77uk may receive personal data about you from third parties in the following circumstances:

• Identity verification and fraud screening services (to validate your identity documents and cross-check against sanctions lists);
• Payment processors (to confirm transaction status, flag potential fraud, or reconcile disputed transactions);
• Analytics and advertising partners (aggregate or pseudonymous data only, used to measure the effectiveness of marketing campaigns);
• Responsible gaming databases maintained by internationally recognised self-exclusion programmes.

4 How We Use Your Personal Data

4.1 77uk uses your personal data for the following purposes:

• Account Management: To create, maintain, and administer your 77uk player account, including processing your registration, verifying your age (21+ requirement), and managing your account settings and preferences.
• Transaction Processing: To process deposits via bKash, Nagad, Rocket, Upay, Visa, and Mastercard; to process withdrawal requests; and to maintain an accurate transaction history in your account.
• KYC & AML Compliance: To verify your identity, confirm the source of funds where required, and maintain records in compliance with anti-money laundering obligations.
• Security & Fraud Prevention: To detect and prevent fraudulent activity, unauthorised account access, multi-accounting, bonus abuse, and other prohibited conduct as described in the 77uk Terms & Conditions.
• Responsible Gaming: To monitor player behaviour for indicators of problem gambling, to enforce self-exclusion requests, to apply deposit and session limits set by the player, and to contact players at risk with responsible gaming information.
• Customer Support: To respond to your queries, resolve disputes, investigate complaints, and maintain records of support interactions for quality assurance purposes.
• Personalisation: To tailor the platform experience to your preferences, including displaying relevant game recommendations and promotions based on your playing history.
• Marketing (with consent): To send you promotional emails, SMS messages, and in-platform notifications about 77uk bonuses, new games, seasonal promotions (such as those tied to BPL season, IPL, or Eid), and other offers, where you have provided consent to receive such communications.
• Legal Compliance: To comply with applicable laws, regulations, court orders, and regulatory requests, including providing data to law enforcement or regulatory authorities where legally required.
• Platform Improvement: To analyse aggregated usage data to identify technical issues, improve platform performance, develop new features, and enhance the overall user experience.

5 Legal Basis for Processing

5.1 77uk processes your personal data under the following legal bases:

• Performance of a Contract: Processing necessary to create and manage your account, process bets and transactions, and deliver the services you have signed up for.
• Legal Obligation: Processing required to comply with KYC/AML obligations, age verification requirements, tax record-keeping, and responses to lawful regulatory or law enforcement requests.
• Legitimate Interests: Processing carried out for 77uk's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and customer support, provided these interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — primarily for marketing communications. You may withdraw consent for marketing at any time without affecting the lawfulness of prior processing.

6 Sharing Your Personal Data

6.1 77uk does not sell, rent, or trade your personal data to third parties for their independent commercial purposes. Your data may be shared in the following limited circumstances:

• Payment Processors: bKash, Nagad, Rocket, Upay, Visa, and Mastercard processing partners receive transaction data necessary to execute deposits and withdrawals.
• Identity Verification Providers: Third-party KYC and AML screening services receive identity document data to verify your identity and screen against sanctions and fraud databases.
• Game Providers: Game studios including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi may receive a pseudonymous player identifier to operate game sessions. They do not receive your full name, contact details, or financial data.
• IT & Hosting Providers: Cloud hosting, database management, and cybersecurity service providers who process data on 77uk's behalf under strict data processing agreements that prohibit any independent use of your data.
• Analytics Providers: Aggregated or pseudonymised usage data may be shared with analytics platforms to measure platform performance. No personally identifiable information is shared for analytics purposes.
• Regulatory & Law Enforcement Authorities: 77uk will disclose personal data to competent authorities when required to do so by law, court order, or binding regulatory instruction. Where legally permissible, we will notify you of such a disclosure.
• Responsible Gaming Organisations: Where you have requested self-exclusion or where we identify indicators of serious problem gambling, we may share relevant data with recognised responsible gaming support organisations, strictly to protect your wellbeing.

6.2 All third-party service providers who process data on 77uk's behalf are bound by contractual data processing agreements requiring them to implement appropriate technical and organisational security measures and to process data only on documented instructions from 77uk.

7 Cookies & Tracking Technologies

7.1 The 77uk platform uses cookies and similar tracking technologies (including pixel tags, local storage, and session identifiers) to operate core platform functionality and to improve your experience.

7.2 The following types of cookies are used on the 77uk platform:

• Strictly Necessary Cookies: Required for the platform to function correctly. These include session authentication cookies, security tokens, and load-balancing identifiers. These cookies cannot be disabled.
• Functional Cookies: Used to remember your preferences, such as language settings and responsible gaming tool configurations.
• Analytics Cookies: Used to collect aggregated data about how players interact with the platform, which pages are visited most frequently, and where errors occur. This data is used solely to improve the platform.
• Marketing Cookies: Used with your consent to track the effectiveness of our marketing campaigns and to deliver relevant promotional content. These cookies may be set by 77uk or by trusted third-party advertising partners.

7.3 You may configure your browser to refuse or delete cookies. However, disabling strictly necessary cookies will impair your ability to log in and use the platform. Instructions for managing cookies are available in your browser's help documentation.

8 Data Retention

8.1 77uk retains personal data for no longer than is necessary for the purposes for which it was collected, or as required by applicable law.

8.2 The following general retention periods apply:

• Account & Identity Data: Retained for a minimum of 5 years following the date of account closure, to meet AML record-keeping requirements.
• Financial Transaction Records: Retained for a minimum of 5 years from the date of each transaction.
• KYC Documents: Retained for a minimum of 5 years from the date of submission or account closure, whichever is later.
• Support Correspondence: Retained for 3 years from the date of the last interaction, unless the correspondence relates to an unresolved legal dispute, in which case it is retained until the dispute is fully resolved.
• Marketing Data: Retained until you withdraw your consent for marketing communications, at which point your data is removed from marketing distribution lists within 30 days.
• Technical & Log Data: Typically retained for 12 months from the date of generation, unless required for an ongoing security investigation.

8.3 When data is no longer required, it is securely deleted or anonymised in accordance with 77uk's data destruction procedures.

9 Your Data Protection Rights

9.1 Subject to applicable law and certain legal exceptions, you have the following rights in relation to your personal data held by 77uk:

• Right of Access: You may request a copy of all personal data 77uk holds about you (a "Subject Access Request"). We will respond within 30 days.
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal data we hold about you. You may also update core profile information directly within your account settings.
• Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and no other legal basis applies. Note that we are legally required to retain certain data (e.g., AML transaction records) and cannot delete this on request.
• Right to Restrict Processing: You may request that we limit the processing of your data in certain circumstances, for example while a data accuracy dispute is being resolved.
• Right to Data Portability: Where processing is based on contract or consent and carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
• Right to Object: You may object to processing based on our legitimate interests. We will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to Withdraw Consent: Where processing is based solely on your consent (e.g., marketing emails), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

9.2 To exercise any of the above rights, please contact the 77uk data privacy team at [email protected] with the subject line "Data Privacy Request — [Your Account Username]". We will acknowledge your request within 2 business days and provide a substantive response within 30 calendar days.

10 Children & Minors

10.1 The 77uk platform is strictly restricted to individuals who are 21 years of age or older. 77uk does not knowingly collect personal data from anyone under the age of 21.

10.2 If we become aware that personal data has been collected from a person under 21 years of age, we will immediately suspend the account, delete all associated personal data to the extent permitted by law, and take steps to prevent future access. Any deposits made by an underage player will be returned subject to our standard verification procedures.

10.3 If you believe a person under 21 has created an account on 77uk, please notify us immediately at [email protected] so that we may take appropriate action.

11 International Data Transfers

11.1 77uk operates as an international platform and may transfer your personal data to, or process it in, countries outside Bangladesh, including countries where 77uk's servers, hosting infrastructure, or third-party service providers are located.

11.2 Where personal data is transferred internationally, 77uk ensures that appropriate safeguards are in place, including contractual data protection clauses that impose obligations on data recipients equivalent to those described in this policy.

11.3 By registering an account on 77uk, you acknowledge and consent to the international transfer of your personal data as described in this section.

12 Security Measures

12.1 77uk implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your browser or device and the 77uk platform is encrypted using industry-standard TLS protocols, ensuring that your login credentials, personal information, and financial data cannot be intercepted in transit.
• Firewalls & Intrusion Detection: Our server infrastructure is protected by enterprise-grade firewalls and continuous intrusion detection and prevention systems that monitor for suspicious activity in real time.
• Access Controls: Access to personal data within 77uk's internal systems is restricted on a strict need-to-know basis. Staff members are granted access only to the data required to perform their specific job function, and all access is logged and audited.
• Password Security: Player account passwords are stored using one-way cryptographic hashing. 77uk staff members cannot view your password and will never ask you to provide it via email or live chat.
• Two-Factor Authentication: 77uk offers optional two-factor authentication for player accounts. We strongly recommend enabling this feature to add an additional layer of protection against unauthorised access.
• Regular Security Testing: 77uk conducts periodic vulnerability assessments and penetration testing of its platform infrastructure to identify and remediate potential security weaknesses before they can be exploited.
• Data Minimisation: We limit the personal data accessible within our systems to what is strictly necessary, reducing the risk and scope of any potential data exposure.

12.2 While 77uk takes all reasonable precautions to protect your personal data, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, 77uk will notify affected players without undue delay, in accordance with applicable data protection obligations.

12.3 You also play an important role in keeping your account secure. You are responsible for maintaining the confidentiality of your login credentials and for immediately notifying 77uk support if you suspect unauthorised access to your account.

13 Changes to This Privacy Policy

13.1 77uk reserves the right to update and amend this Privacy Policy at any time to reflect changes in our data processing practices, the introduction of new features or services, changes in applicable law, or regulatory guidance.

13.2 When material changes are made to this Privacy Policy, we will notify registered players by email to the address on file with their 77uk account at least 14 days before the updated policy takes effect. We will also update the "Effective Date" displayed at the top of this page.

13.3 For non-material changes (such as corrections of typographical errors, clarifications that do not alter the substance of the policy, or updates to contact details), we may update this page without advance notice. We encourage you to review this Privacy Policy periodically to stay informed about how 77uk handles your personal data.

13.4 Your continued use of the 77uk platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not agree with any changes, you must cease using the platform and may request account closure by contacting our support team.

14 Contact & Complaints

14.1 If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 77uk has handled your personal data, please contact our data privacy team using the details below:

Email: [email protected]
Subject Line: Data Privacy Enquiry
Response Time: Within 2 business days for acknowledgement; within 30 calendar days for a substantive response.

14.2 If you are not satisfied with our response to a privacy complaint, you may escalate the matter to an appropriate data protection authority or seek independent legal advice. 77uk is committed to resolving all privacy complaints promptly, fairly, and transparently.

14.3 For urgent security concerns — such as suspected unauthorised access to your account or a potential data breach involving your personal data — please contact our 24/7 support team immediately via live chat on the 77uk platform or by emailing [email protected] with the subject line "URGENT — Security Concern".